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2025: What Akin Alabi’s How To Sell To Nigerians Still Teaches Us About Winning the Nigerian Market | 7hubent Tech
Knowledge is oxygen for a hungry mind. The more you read, the more you expand, the more you realize how small your current thinking is. Books like Akin Alabi’s How To Sell To Nigerians are not just words on paper, they are roadmaps to wealth, influence, and surviving the wild Nigerian marketplace.
Let’s be real: selling to Nigerians is not beans. You can’t just throw up an ad on Instagram and expect people to rush you like Jollof at a wedding. Nigerians are sharp. Our buying decisions are emotional, calculated, suspicious, and sometimes hilarious. That’s why Akin Alabi’s book is still gold in 2025. He wasn’t just writing theory; he built NairaBet from scratch—Nigeria’s first sports betting company—by mastering how Nigerians really think.
And if you’re serious about selling or advertising your business today, especially online, you need to understand these lessons and also know how to leverage platforms like 7hubent Tech—Nigeria’s biggest free WhatsApp groups advertising website. With over 980,000 daily views, it’s already boosting thousands of small businesses across the country.
Visit www.7hubent.com.ng or www.lagoswiki.com.ng, or even chat with them directly on WhatsApp via +2349077131487 for free adverts that will push your brand in front of people faster than you expect.
Why Nigerians Buy Differently
Here’s the thing: Nigerians don’t buy products. They buy status, trust, story, and urgency. Let me explain:
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Status: If someone thinks your product makes them look sharp, rich, or important, they’ll pay—even if it’s overpriced.
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Trust: Nobody wants to be “scammed” again. Until they trust you, they’ll window-shop you forever.
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Story: We love gist. If your brand has a story we can retell, you’ve won free marketing.
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Urgency: We hate to miss out. Add scarcity to your sales and watch Nigerians jump.
That’s why Alabi’s strategies matter. He said it himself: Nigerians are not regular consumers—you have to sell to their mindset, not just their pocket.
Personal Story: How I Sold Online After Failing Twice
I remember when I started selling fashion items online around 2018. At first, I thought pictures and price tags were enough. Wrong move. Nigerians ignored me like an empty street at 2 am.
Then I stumbled on Akin Alabi’s book. I learned that my product was invisible because I wasn’t selling emotions, I was just listing things. I flipped my marketing—shared stories, added urgency, and made my buyers feel like insiders. Sales doubled in weeks.
But the real game-changer came when I started posting adverts on WhatsApp business groups through 7hubent Tech. Imagine your small ad getting seen by nearly a million people every day for free. That’s how my small hustle turned into something bigger than I planned.
5 Punchy Motivations To Grow Your Business Today
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Visibility is oxygen: If people don’t see your product, they can’t buy. Push your business everywhere.
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Trust is the new currency: Build credibility before chasing money.
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Story sells faster than features: Sell how your product makes life easier, not just what it does.
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Consistency beats luck: One viral post won’t save you. Show up daily.
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Community is the real market: Join platforms like 7hubent Tech WhatsApp groups—free traffic is not something you ignore.
Step-by-Step: How To Sell To Nigerians Like Akin Alabi
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Study Nigerian psychology – Don’t assume logic; test emotional hooks first.
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Use local language and tone – Speak the slang; “promo don land” works better than “discount available.”
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Leverage WhatsApp groups – WhatsApp is Nigeria’s biggest marketplace; get in front of active users daily.
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Create urgency and scarcity – Say “limited slots left” and watch action spike.
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Engage, don’t just advertise – Ask questions, tell stories, let people comment.
2025: What Akin Alabi’s How To Sell To Nigerians Still Teaches Us About Winning the Nigerian Market | 7hubent Tech
Stats & Comparisons: Why This Matters in 2025
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Over 40 million Nigerians now shop or discover products online monthly.
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WhatsApp remains the #1 social platform for communication and business in Nigeria.
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Businesses using WhatsApp ads (like 7hubent Tech groups) report up to 10x engagement compared to Facebook alone.
So if you’re still ignoring WhatsApp groups and storytelling in your marketing, you’re leaving money on the table.
FAQs About Selling to Nigerians in 2025
Q1: Is Akin Alabi’s book still relevant in 2025?
Yes. Nigerian buying behavior hasn’t changed much—we’re still emotional, cautious, and love urgency.
Q2: How can I advertise my small business in Nigeria for free?
Use 7hubent Tech WhatsApp groups. With over 980,000 daily views, it’s free exposure you can’t buy elsewhere.
Q3: What’s the fastest way to gain trust from Nigerian buyers?
Show proof: testimonials, pictures, videos, and real customer feedback. Nigerians trust what others already trust.
Q4: What niche sells best online in Nigeria?
Fashion, food delivery, skincare, gadgets, and betting still top the list in 2025.
Q5: Can storytelling really increase sales?
Absolutely. A story makes your product unforgettable. That’s why brands like Akin Alabi’s NairaBet took off—he wasn’t just selling bets, he was selling hope.
Final Thoughts
Selling to Nigerians is both art and science. Akin Alabi cracked it with NairaBet and his book, and you too can crack it by applying his strategies. But don’t stop there—leverage platforms like 7hubent Tech, Nigeria’s number one free advertising WhatsApp groups site, to spread your message daily.
Knowledge is useless if you don’t act. Start now.
So, let me ask you—what’s the biggest challenge you face when trying to sell your product or service to Nigerians? Drop your thoughts, and let’s learn from each other.
Follow @7hubent on Facebook, Instagram, Twitter, and check out this free YouTube guide on growing your business online: Watch here.
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