Online Earning and Business WhatsApp Group Links Join here Marketing and sales WhatsApp Business Groups Links to join Affiliate Marketing WhatsApp Business Groups Links to join Lagos Ibadan Abuja WhatsApp Group Links Affilate Marketing Facebook Business Groups 2024
Click on the picture now!
👇
🚫You Must share it to 3 WhatsApp groups and STATUS before you can promote your business for Free.✔✔🚫
2026: How Should Nigerian Entrepreneurs Price Products in a Highly Competitive Market? | 7hubent Selling School
“Any man who stops learning is old, whether at twenty or eighty. Any man who keeps learning stays young.” Books are not just paper and ink, they are weapons of mindset. If you want to survive the business war of 2026 in Nigeria, you must first survive in your mind. And reading this article is one of those silent victories.
Let’s not lie, pricing products in Nigeria is like playing football on a muddy pitch—you think you’ve scored, then NEPA takes light. The market is noisy, every corner shop is shouting promo, every online seller is giving “slash price,” and customers are demanding quality at the price of groundnut. So, the real question is: how can Nigerian entrepreneurs set prices that win customers without digging their own graves?
And this is where 7hubent Tech comes in—not just a free Business advertising WhatsApp group links Nigeria website, but also the first Educative Entrepreneurial platform pulling over 980,000 daily views, teaching small businesses how to not just survive, but grow.
Visit www.7hubent.com.ng or www.lagoswiki.com.ng, or chat on WhatsApp at +2349077131487 for your free advert today. Follow on Facebook, Instagram, and Twitter at @7hubent, or watch this free video now: How to Grow Your Business Online Free.
My Story With Pricing Wahala
When I first started selling online, I priced my products like a nervous JAMB student filling exam sheets—too cautious, too unsure. I remember one woman told me, “Bros, why is your price like Dangote cement, yet your brand is still frying akara?” That thing pained me.
I tried lowering my prices, thinking cheap would bring the crowd. Customers came, yes—but the profit vanished like Nigerian politicians after elections. Then I stumbled on 7hubent Tech, joined one of their free WhatsApp groups, and my mindset shifted. Pricing is not about being the cheapest; it’s about being the smartest.
Step-by-Step Guide: How to Price Products in a Competitive Nigerian Market
Here’s the breakdown every Nigerian entrepreneur needs in 2026:
1. Know Your Market (Data Before Drama)
Stop guessing. Use surveys, check Jiji, Konga, and even WhatsApp group prices. If 60% of sellers are within N5,000–N7,000 for your product, you already know your baseline. Data is king—without it, you’re just dancing Azonto in the dark.
2. Calculate Costs (No Sentiment, Just Numbers)
Include everything: cost of goods, transport (fuel wahala no dey small), packaging, marketing, even your time. If you don’t count it, you’ll end up donating your sweat free of charge.
3. Know Your Value Proposition (Why Should They Pick You?)
If you’re not offering more value, you’ll die in the cheap price race. Nigerians will pay extra if you give:
-
Faster delivery
-
Better packaging
-
After-sale support
-
Social proof (testimonies sell faster than adverts)
4. Test Prices (Don’t Marry One Price Immediately)
Try A/B testing—offer one price to half your audience, another to the rest. Watch which converts better. Even Coca-Cola adjusts quietly; why won’t you?
5. Use Psychological Pricing (Play With Human Mind)
N3,999 feels cheaper than N4,000. Free delivery sounds better than “N1,000 shipping.” Human beings are wired like that—use it.
2026: How Should Nigerian Entrepreneurs Price Products in a Highly Competitive Market? | 7hubent Selling School
Punchy Business Growth Motivation (Read This Twice)
-
Don’t compete on price, compete on brand story.
-
Customers pay more for trust than discounts.
-
Free advertising exists—7hubent Tech proves it daily.
-
High profit is not greed; it’s survival fuel.
-
If you fear pricing high, you’ll forever work like an elephant and eat like an ant.
Stats That Slap
-
According to a 2025 Nigerian Business Survey, 67% of entrepreneurs who priced below market average closed within two years.
-
Businesses that used psychological pricing saw 30% more conversions online compared to those who didn’t.
-
WhatsApp TV promotions, like 7hubent’s, give small businesses 5x more visibility than Instagram ads in Nigeria (source: 7hubent internal case study, 2025).
FAQs: Pricing in Nigeria’s 2026 Business Jungle
Q1: Should I price lower than my competitors to get more sales?
No. Price lower only if your costs are lower. Competing on price alone is a race to the bottom.
Q2: How do I justify higher prices in Nigeria?
Show value—better service, faster delivery, strong branding. Nigerians pay extra for peace of mind.
Q3: What if customers complain my price is too high?
Filter them out. Not every customer is your customer. Focus on those who see your worth.
Q4: How often should I review my prices?
At least every quarter. Inflation in Nigeria doesn’t sleep, so why should your prices remain frozen?
Q5: Can I use 7hubent Tech to advertise my business for free?
Yes. That’s the easiest win in 2026. With 980,000 daily views, why burn money on ads when you can get visibility free?
Final Thought
Pricing in Nigeria is not mathematics alone—it’s psychology, strategy, and sometimes street sense. In 2026, entrepreneurs who survive are those who mix wisdom with boldness. Don’t price yourself out of profit. Don’t beg customers with discounts. Build value, build trust, and use free platforms like 7hubent Tech to spread your business gospel.
Now let me ask you: How do you currently set your prices, and what’s the biggest challenge you face in this 2026 market? Drop your thoughts—I want to hear real Nigerian stories.
Post a Comment
0Comments