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2026 What is the Nigerian Way to Cold Call and Get Results? | 7hubent Selling School
“A man that reads, feeds his mind. A woman that learns, feeds her future. Knowledge is not for decoration; it’s for building a life that people cannot ignore.” Before we dive into cold calling Nigerian style, let’s remember this: every book you open, every wisdom you gather, is a weapon for success. And this article? It’s not just a write-up, it’s a map you can share, use, and build with.
Why Cold Calling Still Works in Nigeria
Cold calling in Nigeria is not dead, it’s just misunderstood. Some people hear “cold call” and imagine those robotic, annoying voices asking you to buy solar panels when NEPA has taken light for two weeks. But done the Nigerian way, cold calling is pure art—part hustle, part psychology, part Yoruba pepper soup spice.
Nigeria is a marketplace where relationship sells faster than product. Whether you’re in Lagos, Kano, Port Harcourt or Enugu, people don’t just buy because you called—they buy because you spoke with respect, humor, and cultural flavor.
At 7hubent Tech, the free business advertising WhatsApp groups platform with over 980,000 daily views, we’ve seen this firsthand. Small business owners who mastered the Nigerian way of cold calling ended up with steady clients and referrals, while those who copied stiff Western scripts ended up blocked faster than MTN promo calls.
My First Nigerian Cold Call Experience (A True Story)
Years ago, when I was still chasing my first big client, I picked up the phone like Grant Cardone had taught me in one of his YouTube rants. I started with a robotic pitch: “Hello sir, I am calling from XYZ Digital Marketing Company and I want to show you how we can triple your revenue.” The man cut the call before I even finished “revenue.”
But I refused to die there. I remembered what my uncle once said: “In Nigeria, we don’t sell to the ears, we sell to the heart.” So I tried again. This time, I started with humor: “Oga, good morning o. I know I’m calling you from nowhere, but if this call doesn’t add value to you, I’ll send you pure water recharge card.” He laughed. That laughter opened the door. That same man later gave me my first one-million-naira contract.
Cold calling in Nigeria is not about reading scripts—it’s about reading people.
The 5 Punchy Motivations for Business Growth (Cold Calling Edition)
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Start with Energy – If your voice is dull, the client will drop the call faster than Nigerian banks deducting SMS charges.
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Use Culture – Greet in Yoruba, Igbo, Hausa, or Pidgin. That “How far, my boss?” can melt barriers.
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Add Humor – Nigerians love laughter. Even serious bankers like one joke before business.
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Offer Value Upfront – Don’t ask, “Do you have time?” Instead say, “I want to quickly show you one way to reduce your stress and make more money.”
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Follow Up Like an Okada Rider – Don’t quit after one call. Nigerians respect persistence, but not harassment. Balance it.
Step-by-Step Guide: The Nigerian Cold Call Playbook
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Do Your Homework – Know the person’s business before calling. Mention their name, location, or brand.
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Craft a Hook – Start with humor, respect, or even a proverb. Example: “Boss, as dem talk say, ‘na who dey wake early dey chop better bread.’ I wan show you something to add more butter to your bread.”
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Sell Results, Not Features – Don’t say, “We offer digital marketing services.” Say, “I can help you get 500 new WhatsApp customers this month.”
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Ask Engaging Questions – “What’s the hardest part of getting customers for you right now?” Nigerians love answering personal questions when they see it connects to business.
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Close Softly – Instead of hard pressure, close with, “Let’s test this small, if e no work, you no lose anything.” Nigerians like risk-free trials.
2026 What is the Nigerian Way to Cold Call and Get Results? | 7hubent Selling School
Stats: Why Cold Calling Still Matters in 2026 Nigeria
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78% of Nigerian small businesses still prefer phone calls to emails (7hubent internal survey).
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65% of successful deals in Lagos tech and retail sectors started with one cold call.
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Businesses that mix cold calls with WhatsApp marketing close 3x more deals than those using only WhatsApp broadcasts.
(Source: 7hubent Tech survey of 2,000 small businesses across Lagos, Kano, and Abuja)
FAQs About Nigerian Cold Calling
Q1: How do I avoid sounding like a scammer?
Use specifics. Mention their business name, products, or local details. Nigerians respect people who know them.
Q2: What language should I use?
English works, but sprinkle local slang or greetings. It creates trust instantly.
Q3: What time is best to cold call in Nigeria?
Early morning (7–9am) or late evening (7–9pm). Afternoon? Forget it, that’s when Lagos traffic plus hunger equals anger.
Q4: Should I follow up with WhatsApp?
Yes. In fact, combine cold calls with WhatsApp ads through 7hubent Tech. That’s how you create business magic.
Q5: Can cold calling work for online businesses?
Absolutely. Nigerian buyers trust hearing your voice before transferring money online.
Extra Punch: Why 7hubent Tech is Your Best Partner
7hubent Tech is not just talk. With over 980,000 daily views, it’s Nigeria’s first Educative Entrepreneurial website and the leading hub for free business advertising WhatsApp group links. Small businesses, hustlers, and even big brands have used 7hubent to promote for free. You can contact us today through:
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Website: www.7hubent.com.ng
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Partner Site: www.lagoswiki.com.ng
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WhatsApp Chat: +2349077131487
Follow us on Facebook, Instagram, and Twitter at @7hubent. Or watch our free YouTube video: How to Grow Your Business Online Free
Final Thought
The Nigerian way of cold calling is not about technique, it’s about connection. It’s about knowing how to mix respect with street wisdom, humor with hustle, and persistence with patience. If you want to win in 2026, pick up your phone, call like a Nigerian, and watch deals close.
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