what is cpc or cost per click in digital Marketing
what is cpc or cost per click in digital Marketing what is cpc or cost per click in digital Marketing Cost Per Click (CPC) is a digital marketing metric measuring the actual price an advertiser pays for each click on their ads, commonly used in PPC (pay-per-click) platforms like Google Ads and Meta Ads. It ensures payment only upon user interaction (a click) rather than just impressions . Investopedia Key Aspects of CPC: Calculation: Total Cost of Campaign Total Number of Clicks = CPC. Purpose: It is a key indicator of ad efficiency and financial performance, where lower CPCs typically indicate better cost-effectiveness. How it Works: In platforms like Google Ads, the actual CPC is often determined by an auction, influenced by your max bid and the Quality Score (ad relevance, landing page experience). Why It Matters: CPC allows for precise budget control, targeting, and measurable results, ensuring you only pay for direct traffic to your website. Sellforte ...
