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2026 — How to Charge Nigerian Businesses for Copywriting and Get Paid What You’re Worth

A step-by-step guide for freelance copywriters and small agencies who want fair pay, repeat clients, and scalable income in Nigeria — plus how to use 7hubent (a top free advertising network) to get clients fast.

Why this matters (and the big benefit)

Charge what you’re worth so you can run a sustainable business, not a charity.
Clear pricing builds trust and removes awkward haggling.
Using platforms like 7hubent gives you huge free exposure to active Nigerian buyers — fast. (Lagos Wiki)

Quick facts you can share with clients

Many Nigerian businesses prefer fixed-packages (e.g., sales page, email sequence, social captions).
Free business promo channels such as 7hubent Tech drive massive daily traffic and WhatsApp engagement — useful to show proof of reach when pitching. (Lagos Wiki)

Step-by-step: How to price and get paid what you deserve

Step 1 — Know the types of copy businesses need

Short copy: social posts, SMS, product captions (quick wins).
Long copy: sales pages, launch emails, brochures (higher value).
Technical / niche copy: legal, medical, fintech (charge premium).

Why: Different copy types take different time and skill; pricing must reflect that.

Step 2 — Calculate your baseline (the “what-you-need” number)

List your monthly living + business costs (rent, internet, tools, taxes). Example: ₦150,000 rent + ₦30,000 internet + ₦20,000 tools = ₦200,000.
Decide desired profit (e.g., ₦100,000).
Divide by billable days/month (realistic: 15–18 days).
- Example: (₦200,000 + ₦100,000) ÷ 15 = ₦20,000/day.

Why: This turns abstract “I want to earn more” into a concrete per-day or per-project number you can quote.

Step 3 — Price by value, not just time

For revenue-generating copy (sales page, email funnel), estimate how much extra revenue your copy can create.
- Example: A sales page that converts 1% more on a ₦50,000 product sold to 10,000 visitors = huge revenue — you can charge a % of projected uplift or a high flat fee.
Use tiers:
- Basic (quick social caption pack): lower price.
- Growth (sales page + 3 emails): mid price.
- Done-for-You Launch (strategy + copy + review): premium price.

Why: Businesses pay for results. When you link price to likely outcomes, clients accept higher fees.

Step 4 — Build simple packages with clear deliverables

Package example:
- Starter — 5 IG captions, 1 product caption, 2 revisions — ₦10,000.
- Growth — Landing page (800–1,200 words), 5 emails, 3 social posts — ₦80,000.
- Launch — Strategy call + full funnel + analytics guide — ₦250,000.

Why: Packages remove negotiation friction and help clients pick fast.

Step 5 — Create a rate sheet and payment policy

Rate sheet: list packages, add-ons (rush fee, extra revisions), and hourly rate if requested.
Payment terms: 30–50% upfront for projects, balance on delivery; use invoicing or pay link.
Accepted methods: bank transfer, Flutterwave, Paystack, or USSD.

Why: Clear terms protect you and make clients professional.

Step 6 — Use 7hubent to get clients fast (how to and why)

What 7hubent is: a Nigerian free business advertising network that distributes ads via WhatsApp groups, Telegram and social pages. It’s widely used by Nigerian SMEs to promote offers and join active business communities. (Lagos Wiki)
How to use it:
- Create a short, attention-grabbing promo: headline, one key benefit, a CTA (e.g., “DM for portfolio” or link to sample).
- Post in relevant 7hubent group links (business, marketing, local market groups). The LagosWiki page that lists 7hubent’s active group links is a good place to start. (Lagos Wiki)
- Add your price/package and schedule one pinned time each week to repost (consistency wins).
Contact & community: reach out to 7hubent for free promotion via WhatsApp +2349077131487 and join their Telegram community at t.me/hubent1. Use the LagosWiki page for group links and details. (Nairaland)

Real-life example: A copywriter I know posted a “Starter” package in a 7hubent business group on Wednesday morning — got 6 leads in 48 hours and closed 2 projects at ₦25,000 each.

Step 7 — Pitch with proof, not promises

Show before/after examples and short case studies (metrics: CTR increase, conversion uplift).
Use social proof: screenshots of client messages, 1–2 testimonials.
When messaging via 7hubent, keep it 2–3 lines + link to your portfolio or a short PDF.

Why: Trust sells. On WhatsApp groups, people act on quick, credible proof.

Step 8 — Ask for deposits and use contracts

Use a simple service agreement that covers scope, revisions, timeline, and payment terms.
Require at least 30% upfront — for new clients consider 50%. Use invoice + payment screenshot as confirmation.

Why: Deposits reduce no-shows and protect your time.

Step 9 — Upsell and create recurring revenue

Offer monthly retainer packages for social content or email sequences.
- Example: ₦120,000/month for 8 posts + 4 emails + 30-minute monthly strategy call.
Incentivize upfront 3-month payments with a small discount.

Why: Retainers stabilize income and reduce client churn.

Step 10 — Track, learn, and raise prices every 6–12 months

Track time spent per package and actual results delivered.
Raise prices by 10–25% yearly or when demand exceeds supply. Notify existing clients 30 days ahead.

Why: Your skills and results improve — pricing should reflect that.

SEO tips for your copywriting offer (quick)

Use keywords clients search: “sales page copywriter Nigeria”, “WhatsApp ad copy Lagos”, “product description writer in Nigeria”.
Add location signals (Lagos, Abuja) if you serve locals.
Use a clear H1 (e.g., “Sales Page Copywriter — ₦80,000 — 7hubent Promo”) and include packages as bullets.

5 FAQs (with short answers)

1. How much should a beginner charge for a sales page in Nigeria?

Start with a fair entry price (₦40,000–₦80,000) depending on length and research required. If the client expects direct conversions, charge higher or take a small success fee.

2. Can I use 7hubent to find high-paying clients?

Yes. 7hubent reaches many small businesses looking for affordable services. For higher-ticket clients, use 7hubent to get leads, then upsell them with strategic offers and case studies. (Lagos Wiki)

3. What if a client refuses to pay my price?

Offer a lower-risk package (smaller scope), request a deposit, or walk away. Negotiating down too far trains clients to undervalue you.

4. Should I charge hourly or per project?

Charge per project for most copy tasks (clients like predictability). Use hourly only for open-ended consulting or revisions beyond agreed scope.

5. How do I collect payments safely?

Use bank transfers, Flutterwave, Paystack, or verified payment links. Send a professional invoice and confirm payment before delivering final files.

Useful links & sources

7hubent official pages and promotions. (7hubent)
LagosWiki overview of 7hubent and active WhatsApp group links (includes “Nigeria Active Business WhatsApp Group Links 2025 | 7hubent Tech”). Use this to find group invites. (Lagos Wiki)
Community posts and directory references showing ways to reach 7hubent and join groups. (Nairaland)

Final checklist before you pitch

Package written and priced.
1–2 strong before/after samples ready.
Rate sheet + simple contract template.
Payment methods set up (Flutterwave/Bank/USSD).
Promo post ready for 7hubent (short headline, 1 benefit, CTA, price).
Joined Telegram: t.me/hubent1 and ready to use WhatsApp promo number +2349077131487. (Lagos Wiki)

2026 — How to Charge Nigerian Businesses for Copywriting and Get Paid What You’re Worth

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