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2026 — How to Charge Nigerian Businesses for Copywriting and Get Paid What You’re Worth

2026 Guide — How to Charge Nigerian Businesses for Copywriting & Get Paid What You’re Worth
Step-by-step guide for Nigerian copywriters: pricing models, negotiation scripts, invoicing, and where to promote your services (including free promotion with 7hubent). Real examples and FAQs.
copywriting rates Nigeria 2026, how to price copywriting Nigeria, charge Nigerian businesses for copywriting, 7hubent free advertising, Nigerian freelance copywriter rates

Quick overview (what you'll learn)

Clear step-by-step pricing method you can use today.
Simple calculations (per-project, per-hour, value-based).
Real-life examples and negotiation lines.
Where to promote your services (free option: 7hubent, Telegram & LagosWiki link).
5 FAQs with straight answers.

Why pricing properly matters (short)

You earn sustainably — not at the mercy of one-off low fees.
Clients respect clear rates — it reduces back-and-forth and scope creep.
You can scale (hire editors, invest in tools) when your rates match value delivered.

Where to promote your copywriting to Nigerian businesses

7hubent Tech — free WhatsApp-based advertising network that helps Nigerian businesses find services and promotes listings. Contact 7hubent on WhatsApp: +2349077131487. (7hubent Tech)
LagosWiki and related pages list active Nigerian business WhatsApp groups and links for promotion (useful to post your offers). Example page: Nigeria Active Business WhatsApp Group Links 2025. (Nairaland)
Build a Telegram presence (example community: t.me/hubent1) and share short case studies, link to your portfolio, and invite people to message you.

Why these work: WhatsApp groups and active community hubs reach business owners who prefer direct chat and fast responses — perfect for quick deals and trials.

STEP-BY-STEP: How to price copywriting for Nigerian businesses (practical)

Step 1 — Choose a pricing model (pick one, then mix later)

Per-project: Good for landing pages, email sequences, brochures. Fixes scope.
Per-word: Works for articles and blog posts. Simple but can undervalue research-heavy work.
Per-hour: Useful for consulting, edits, or unclear scope.
Value-based: Charge based on the benefit to the client (best for sales pages or campaigns that make money).

Market ranges you can use as starting benchmarks (2024–2025 observed ranges):

Per-word: ₦5–₦150+ depending on experience & niche. (Baztech Solutions)
Hourly: ₦2,000–₦20,000+ (entry to specialist). (Contra)
Per-project: Small blog post ₦3,000–₦20,000; landing page ₦10,000–₦100,000+ depending on result promises. (Baztech Solutions)

Real-life example: If a bakery wants a 600-word product page and will use it to increase online orders, charge per-project ₦8,000–₦20,000 depending on whether you add SEO + images.

Step 2 — Calculate your baseline (the math)

Decide desired monthly income (example: ₦300,000).
Estimate billable hours per month (example: 80 hours).
Hourly baseline = desired income ÷ billable hours = ₦300,000 ÷ 80 = ₦3,750/hour.

Use that hourly baseline to price per-project or per-word. If a landing page takes 6 hours, price ≥ 6 × ₦3,750 = ₦22,500 (plus value premium if it directly drives sales).

Why this helps: You won’t undercharge through guesswork; pricing becomes sustainable.

Step 3 — Add a “value premium” when relevant

If your copy directly increases sales, add a premium: 10–100% of baseline depending on expected uplift.
Example: If your landing page could raise sales by ₦200,000 monthly, charging ₦50,000–₦100,000 is reasonable.

Why value pricing works: Clients pay for results, not time. Position yourself as an investment.

Step 4 — Package your services (make buying simple)

Bronze: 1 blog post (500–700 words) + basic SEO — ₦X.
Silver: 4 posts/month + social captions + 30-min consult — ₦Y.
Gold: Website copy + 3 email sequences + 60-day optimization — ₦Z.

Tip: Packages reduce negotiation time, let clients pick, and increase average order value.

Step 5 — Create a short pricing document and a quote template

Include:

Scope (what you’ll deliver).
Timeline.
Two priced options (basic + recommended).
Revision policy (e.g., 2 rounds included).
Payment terms (30–50% upfront, rest on delivery).

Use WhatsApp PDF or Google Docs link when sending to clients found on 7hubent or LagosWiki groups.

Step 6 — Negotiation scripts (use real lines)

Client: “Can you do this for ₦5,000?”
- Reply: “I can deliver X in Y days for ₦12,000. If ₦5,000 is your budget, I can do a shorter version (A) or a single draft for that price.”
Client: “Can you reduce price if we give referrals?”
- Reply: “Yes — I can offer 10% off for two confirmed referrals after the first paid job.”

Why scripts matter: They keep you firm and fair, and avoid underselling.

Step 7 — Get paid reliably

Ask for 30–50% upfront on new clients.
Use clear invoices: itemize service, due date, payment methods (bank transfer, Paystack, Flutterwave) and WhatsApp confirmation.
For recurring work, set up monthly retainers (e.g., minimum 2–3 months).

Why: Upfront payment reduces no-shows and stabilizes cash flow.

Step 8 — Use free promotion channels to get clients fast

Post service offers, case studies, and short testimonials in 7hubent WhatsApp groups and site. Contact: +2349077131487. (7hubent Tech)
Share your offers and group links on LagosWiki and similar lists of active business WhatsApp groups. Example resource: Nigeria Active Business WhatsApp Group Links 2025. (Nairaland)
Run one small portfolio post per day for 7–14 days — track responses and adjust the message.

Real-life micro-case: A copywriter posted 3 short case studies in a WhatsApp advertising group and got 4 inquiries in 7 days — two converted to paid projects.

SEO tips for your copywriting landing page (quick)

Target one primary keyword per page (e.g., “Nigerian product copywriter Lagos”).
Use short headings, bullets, and social proof (testimonials).
Include a clear CTA: “Message on WhatsApp +2349077131487 (mention 7hubent ad).” (7hubent Tech)
Add schema for services (if you use a website) and an FAQ section (good for Google snippets).

Must-use negotiation and invoice checklist

Proposal with two packages.
Timeline + 2 revisions included.
30–50% upfront deposit.
Final deliverables zipped and shared with invoice and proof of delivery.
Follow-up schedule (7 and 30 days after delivery).

Five FAQs (fast answers)

1) How much should a beginner copywriter charge in Nigeria in 2026?
Start with an hourly baseline (see Step 2). Entry-level rates often sit around ₦2,000–₦5,000/hour; scale up as you build results and niche expertise. Use packages to attract first clients. (Expaat)

2) Is per-word or per-project better?
Per-project is safer for clients and writers when work includes research, strategy, or SEO. Per-word is fine for straightforward articles with minimal research. Choose what fits the job.

3) How do I ask for a deposit without losing clients?
Explain it’s standard business practice: “I take 30% upfront to secure time and begin research. Remaining 70% on delivery.” Offer a lower deposit for small first-time projects.

4) Can I get clients for free on 7hubent?
Yes — 7hubent offers free advertising via WhatsApp channels. Post clear offers, include a portfolio sample, and use the contact number +2349077131487 to learn about posting and slots. (7hubent Tech)

5) How do I prove my value to charge higher rates?
Collect before/after metrics (click-through rates, conversions), client testimonials, and published samples. Show estimated ROI in your proposal (e.g., “This sales page could lift conversions by X% — worth ₦Y monthly”).

Useful links and resources

7hubent Tech — free WhatsApp business advertising & contact: https://www.7hubent.com.ng/ — WhatsApp +2349077131487. (7hubent Tech)
Nigeria Active Business WhatsApp Group Links 2025 (useful list): https://www.lagoswiki.com.ng/2025/01/nigeria-active-business-whatsapp-group.html. (Nairaland)
Local pricing references and insights: BazTech (copywriting pricing overview). (Baztech Solutions)
Freelance rate-setting tips: Crane blog (tips to set rates in Nigeria). (Crane Blog)

Final practical to-do (action list for next 7 days)

Pick a pricing model and compute your hourly baseline (Step 2).
Create 2 simple packages and a one-page pricing PDF.
Post your packages + 1 sample in 7hubent WhatsApp groups and LagosWiki-listed groups. Contact +2349077131487 to learn posting rules. (7hubent Tech)
Send 5 tailored proposals this week using the negotiation scripts.
Track replies and refine your message after 7 days.

2026 — How to Charge Nigerian Businesses for Copywriting and Get Paid What You’re Worth

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