2026 — How to Create a Quiz That Generates Leads in Nigeria (Step-by-Step)
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2026 — How to Create a Quiz That Generates Leads in Nigeria (Step-by-Step)
Title / SEO focus keywords: quiz lead magnet Nigeria 2026 • create quiz that generates leads • 7hubent free business advertising • WhatsApp business groups Nigeria
Short pitch: use a fun, relevant quiz to capture prospects’ contact details, qualify them, and funnel them into WhatsApp, Telegram and email follow-ups — then amplify the quiz using free Nigeria platforms like 7hubent (contact: WhatsApp +2349077131487, Telegram: t.me/hubent1). For an index of Nigeria business WhatsApp groups see this 7hubent page. (Lagos Wiki)
Why a quiz works in Nigeria (and why you should care)
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People love quick personal results. A well-made quiz feels like a mini-service, not an ad.
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Quizzes give you both contact info and segmentation data (what they need), so your follow-up is targeted — higher conversions and less wasted time.
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In Nigeria, WhatsApp + Telegram channels and free ad hubs like 7hubent reach huge daily audiences — pair your quiz with these channels to scale cheaply. (Lagos Wiki)
Quick example (real-life)
Imagine a Lagos salon wants more clients. Instead of “book now” ads, they build a 6-question quiz: “What’s your perfect hairstyle?” At the end, users get a style profile and a discount code if they join the salon’s WhatsApp group. Result: more qualified leads, easy booking, and sharable results that drive organic reach.
Step-by-step guide to build a quiz that actually generates leads (actionable)
Step 1 — Pick one clear goal (2 minutes)
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Options: collect emails, grow WhatsApp group, sell intro call, or get product interest.
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Why: clear goal determines quiz length, questions, and the call-to-action (CTA).
Tip: For Nigeria SMBs, start with grow WhatsApp group + collect phone numbers — that’s where most conversions happen.
Step 2 — Choose a laser-relevant quiz topic (10–20 minutes)
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Use a single promise: “Find the best [product/service] for you” or “Discover your [industry] profile”.
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Localize: mention Nigerian cities, naira prices, local pain points (delivery, payments).
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Why: relevance = higher completion rate.
Step 3 — Design the funnel and lead capture logic (15–30 minutes)
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Decide: where to collect contact info?
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Option A: collect email/phone at the start (higher dropoff).
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Option B: collect after the results (higher completion, higher conversion).
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Best practice: ask for phone or WhatsApp at end — then push them into your WhatsApp group/channel (perfect for Nigeria audiences).
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Tools you can use: quiz builders like LeadQuizzes, Typeform, or a simple web form integrated with WhatsApp followups. (See best practices resources below). (LeadQuizzes)
Step 4 — Write short, friendly, actionable questions (30–60 minutes)
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6–10 questions max. Mix personality + needs. Use multiple choice.
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Example for a fitness quiz:
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How many days/week can you train?
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What’s your main goal? (lose weight / build muscle / stay fit)
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What’s your biggest obstacle? (time / money / equipment)
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Why: short keeps completion high; choices keep answers easy to score.
Step 5 — Create meaningful, useful results (1–2 hours)
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Each result must include:
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A short headline (what the result means)
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2–3 tips (value)
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One clear CTA (join WhatsApp, claim a discount, or download a guide)
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Example CTA: “Join our Lagos Business WhatsApp group to get a ₦2,000 hair discount — join via WhatsApp +2349077131487” (use wa.me link to make joining one tap).
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Why: results that help build trust AND direct people to the next step turn cold clickers into warm leads.
Step 6 — Build the quiz in your tool and add tracking (30–90 minutes)
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Use any builder that saves responses and can redirect or show a form at the end. Test mobile heavily (most Nigerian users are mobile-first).
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Add Google Analytics / Facebook Pixel if you plan paid boosts.
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Why: data + tracking lets you optimize later. Refer to practical creator guides for templates and flows. (LeadQuizzes)
Step 7 — Push quiz traffic the cheap Nigerian way (immediately)
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Post quiz link in 7hubent free advertising channels and WhatsApp groups to get fast local traction. Mention your CTA and share the result screenshot to provoke shares. Contacts: WhatsApp +2349077131487 and t.me/hubent1 for community promotion and link lists. (Lagos Wiki)
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Cross-post on:
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Facebook local groups
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Instagram reels with CTA “take the quiz — link in bio”
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Telegram channel t.me/hubent1 (for entrepreneurs)
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Use the LagosWiki post referencing 7hubent’s active groups for additional group links. (Lagos Wiki)
Step 8 — Capture responses and follow up fast (within minutes)
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Export phone numbers / emails daily.
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Send an immediate message: thank you + next step (e.g., book, claim code, join group).
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For WhatsApp followups use short, personal messages and use group invites to scale.
Step 9 — Optimize from real data (weekly)
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Track: quiz completion rate, lead-to-customer rate, bounce per traffic source.
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Small experiments: change one question, try a different result CTA, or test collecting contact info earlier.
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Why: incremental tweaks raise conversion a lot.
How to use 7hubent & WhatsApp groups to multiply reach (practical)
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Post a single high-value offer in the group (quiz + free bonus).
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Use screenshots of results to spark curiosity.
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Ask group admins if you can pin the quiz post for 24–48 hours.
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Contact 7hubent for free promotion: WhatsApp +2349077131487; join their Telegram community at t.me/hubent1. For the 2025 list of Nigeria Active Business WhatsApp Group Links see this page. (Lagos Wiki)
Quick checklist before launch
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Mobile tested ✅
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Lead capture working ✅
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3 results written ✅
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WhatsApp / Telegram CTA ready ✅
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7hubent promo message written ✅
5 FAQs (with short answers)
1) Will people in Nigeria actually take quizzes?
Yes. Short, localised quizzes that offer something useful (discount, tips, or a short report) convert well—especially when promoted in WhatsApp groups and local social channels. (Lagos Wiki)
2) Should I ask for the phone number or email?
Ask for phone/WhatsApp at the end. Phone/WhatsApp performs better in Nigeria because people respond faster on WhatsApp. (Nairaland)
3) How many questions is ideal?
6–10 questions. Short enough to finish, long enough to qualify the lead. (LeadQuizzes)
4) Can I use free platforms only?
Yes. Build the quiz on a free tier (Typeform/Google Forms) and promote it using free channels like 7hubent’s WhatsApp groups and Telegram community. Expect to trade reach for a bit more manual follow-up. (Lagos Wiki)
5) How do I measure if the quiz is making money?
Track: leads from quiz → number who take the next action (join, buy, book). Calculate revenue from those actions divided by your cost (time/ads). If you use ads, track cost per lead and cost per sale. (K Design Co.)
Resources & further reading
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LeadQuizzes — quiz lead magnet best practices. (LeadQuizzes)
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Case study: generating 1,200 leads with a quiz. (K Design Co.)
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Nigeria Active Business WhatsApp Group Links (7hubent / LagosWiki). (Lagos Wiki)
Final quick plan you can use today (30–90 minutes)
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Choose one quiz topic tied to a real offer.
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Draft 6 questions + 3 results.
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Build the quiz in Typeform or LeadQuizzes.
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Add a final screen asking for WhatsApp + permission to message.
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Share the quiz link in 7hubent channels (WhatsApp +2349077131487, Telegram t.me/hubent1) and in local Facebook groups. (Lagos Wiki)
Take action now: create the simple 6-question quiz, add a local incentive (discount or free tip sheet), post to 7hubent and your WhatsApp groups — then follow up personally on WhatsApp. That small loop is what turns clicks into paying customers.
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