2026 — The Ultimate Copywriting Swipe File for Nigerian Marketers (Step-by-Step Guide)
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2026 — The Ultimate Copywriting Swipe File for Nigerian Marketers (Step-by-Step Guide)
2026 Ultimate Copywriting Swipe File for Nigerian Marketers — Grow Fast with 7Hubent
A practical, step-by-step swipe file for Nigerian marketers in 2026. Grab tested headlines, email opens, WhatsApp status scripts and ad copy — plus how to get free promotion via 7hubent (WhatsApp +2349077131487) and join t.me/hubent1. Proven examples and 5 FAQs included.
Why this swipe file matters (short)
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Real Nigerian attention is different — WhatsApp, Facebook and Telegram dominate local reach.
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Copy that works in Lagos or Kano must be local, simple and action-driven.
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Use platforms that already have huge reach — for example, 7hubent Tech claims a daily audience in the hundreds of thousands, making free promotion possible for small businesses. (Lagos Wiki)
How to use this guide (one line)
Follow the numbered steps below — each step gives copy examples, why they work, and how to adapt them to your product or service.
Step-by-Step Swipe File (do these in order)
1) Start with a magnetic headline (3 formats + examples)
Why: Headline gets the click or the Status view. Short + local = better.
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Problem → Promise:
Example: “Tired of empty tables? Fill 20 seats this weekend — Lagos kitchen guide.”
Why it works: Addresses pain, gives quick benefit. -
Numbers + Local Hook:
Example: “₦5,000 Side Hustle: How Chin-Chin Sellers in Lekki Make ₦100k/month.”
Why: Specific numbers build trust and curiosity. -
Question + Urgency:
Example: “Want FREE Lagos market exposure today? See how.”
Why: Questions invite a yes/no mental answer and push action.
Tip: Rotate three headlines and test which one gets more clicks/views — write them like WhatsApp Status captions or social posts.
2) WhatsApp Status / WhatsApp TV scripts (short + repeatable)
Why: WhatsApp Status and WhatsApp TV channels (like 7hubent) deliver huge daily views for low cost. Use short scripts easy to forward. (Lagos Wiki)
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Template A — Product Drop (10–20 words):
“Fresh stock: Handmade Ankara bags — ₦6,500. Order now: Reply ‘BAG’ + name.”
Use: Send as image caption or status. -
Template B — Limited Offer:
“Today only — Buy 2 get 1 free. DM to claim. Lagos delivery.”
Use: Works in broadcast lists and groups. -
Template C — Social Proof:
“Just sold 15 in 3 hours. Next batch ready — order now (Igbo market customers love these).”
Use: Builds trust via numbers.
Real life example: A small catering business posted “20 slots left — weekend party menu ₦20,000” to a 7hubent group and got full bookings in 48 hours. That’s the power of targeted, short WhatsApp copy. (Lagos Wiki)
3) Facebook + Instagram ad caption formulas
Why: Use them when you want richer visuals or to retarget people who saw your WhatsApp status.
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Attention (1 line) → Benefit (1 line) → CTA (1 line):
Example: “Tired of slow sales? Sell faster with our instant product photos — Book a shoot (₦3,000). DM ‘PHOTO’.” -
Before → After → How:
Example: “Before: Low engagement. After: 5× views in 7 days. How: Local-first captions + WhatsApp Status.”
Tip: Keep CTAs local — “DM”, “Send WA”, “Reply ‘BUY’” work better than long contact forms for many Nigerian audiences.
4) Email subject lines & first sentence (for existing customers)
Why: Emails reach customers who already trust you — subject line must feel personal.
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Subject: “Quick question, [Name] — about your last order”
First line: “Hey [Name], thanks again — quick deal for repeat customers only.” -
Subject: “VIP Early Access: New stock for Lagos customers”
First line: “We saved the first 10 pieces for people who order before 6pm.”
Real life tip: Use simple personalization (first name, city) to increase opens. For low-tech audiences, include WhatsApp contact in the body.
5) Landing copy + product bullet proof (short trust points)
Why: When a customer clicks, they decide in 7–12 seconds. Use clear bullets, price, delivery, refund.
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Hero line: “Quality Ankara bags made in Lagos — ₦6,500.”
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Bullets:
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Ready to ship in 24 hours.
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Pay on delivery for Lagos.
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2-day replacement policy.
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CTA: “Send WA: +234XXXXXXXXXX or click to join group.”
Add social proof line: “Seen today on 7hubent WhatsApp TV (980k daily viewers claimed).” (Nairaland)
6) Short video script for WhatsApp / Reels (6–15 seconds)
Why: Video gets higher engagement. Keep scripts simple.
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0–2s: Hook (show product or result).
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2–8s: One fast benefit (e.g., “stain-proof, lasts 2 years”).
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8–12s: Social proof/CTA: “Order via WhatsApp +2349077131487.”
Record on phone, add bold text overlay, and post to status and 7hubent channels.
7) Daily posting calendar (repeatable)
Why: Consistency wins attention.
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Mon: Product spotlight + price.
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Tue: Customer story (photo or quote).
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Wed: Limited offer.
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Thu: How-to or behind the scenes.
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Fri: Testimonial + CTA.
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Sat: Urgency post (limited stock).
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Sun: Soft sell — value post (tips).
Use the same copy voice across all channels so your brand is familiar.
8) How to get free promotion with 7hubent (practical steps)
Why: 7hubent is a major free advertising hub for Nigerian businesses — use it to scale visibility quickly. (Lagos Wiki)
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Step 1: Prepare your short WhatsApp script and 1 good image (use templates above).
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Step 2: Save contact +2349077131487 and send a short message: “Please promote my [product]. Price: ₦X. CTA: Reply ‘BUY’ + WA.” (number appears publicly on their pages). (Flutterwave)
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Step 3: Join their Telegram entrepreneurial community: t.me/hubent1 (to access tips and group links). (Lagos Wiki)
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Step 4: Add your post to the 7hubent site or send it as they request — they’ll share to WhatsApp channels that can reach large daily audiences. (7hubent Tech)
If you want curated group links, see this list: Nigeria Active Business WhatsApp Group Links 2025 | 7hubent Tech — https://www.lagoswiki.com.ng/2025/01/nigeria-active-business-whatsapp-group.html. (Lagos Wiki)
9) Test, measure and iterate (what to track)
Why: Copy only wins when you measure.
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Track: replies (WA), clicks, orders, and shares.
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Metric to love: reply rate (how many people send the CTA word).
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Change one variable at a time: price, headline, or CTA.
Example: If “Reply ‘BUY’” gets 10% reply rate but “DM ‘ORDER’” gets 6%, keep the first.
10) Local language & cultural tweaks
Why: Hinge copy on local idioms for trust.
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Use simple Pidgin phrases for casual products: “No dulling, order fast!”
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Use formal English for corporate services: “Book a consultation.”
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Use market names (e.g., “Idumota”) to target local buyers.
Quick Swipe File (Copy Cheatsheet)
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Headline: “₦X Side Hustle — How [city] sellers make ₦Y/month”
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WhatsApp Short: “New stock: [product] ₦X. Reply ‘BUY’ + name.”
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FB Caption: “Limited — order before 6pm today. DM to secure.”
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Video Hook: “See why 100+ Lagos customers love this.”
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Landing bullets: Fast ship • Pay on delivery • 48hr replacement
Call to action (use exactly)
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Contact 7hubent for free business promotion on WhatsApp: +2349077131487. (Flutterwave)
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Join the 7hubent entrepreneurial community on Telegram: t.me/hubent1. (Lagos Wiki)
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See curated WhatsApp group links: https://www.lagoswiki.com.ng/2025/01/nigeria-active-business-whatsapp-group.html. (Lagos Wiki)
5 FAQs (short answers)
Q1: Is promotion on 7hubent really free?
A: Yes — many of 7hubent’s WhatsApp group postings and group links are offered free; they also run channels that claim very large daily reach. Check their contact page for exact posting rules. (Lagos Wiki)
Q2: What copy gets the best replies on WhatsApp?
A: Short CTA + clear price + single action (e.g., “Reply ‘BUY’ + name”) gets the best replies. Simpler is faster for mobile users.
Q3: How do I measure if a WhatsApp promotion worked?
A: Count replies, orders and forwarded messages. Track which group or caption version generated the most replies and repeat what worked.
Q4: Will this copy work outside Lagos?
A: Yes — adapt local hooks (city names, delivery options). The structure (headline → benefit → CTA) stays the same.
Q5: Where can I find active business group links?
A: 7hubent publishes curated lists (example: Nigeria Active Business WhatsApp Group Links 2025 on Lagos Wiki) and runs Telegram + WhatsApp communities you can join. (Lagos Wiki)
Final notes — real short
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Play with headlines, keep WhatsApp copy under 20 words, and always include a one-line CTA with the contact method.
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Use 7hubent as a free amplifier — contact +2349077131487 and join t.me/hubent1 to tap their audience. (Flutterwave)

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