The “Invisible Hand” Trick: How to Sell Online Without Looking Like You’re Selling
The “Invisible Hand” Trick: How to Sell Online Without Looking Like You’re Selling
Selling online doesn’t have to feel pushy or “salesy.” The best online entrepreneurs know the secret: influence without overtly selling. This is what we call the “Invisible Hand” trick. It’s about guiding your audience subtly so they feel confident buying from you — without feeling pressured. Here’s a step-by-step guide on how to do it.
Step 1: Understand Your Audience Deeply
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Why it matters: People buy from businesses that understand them. When you know your audience’s struggles, desires, and language, your messaging feels natural.
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How to do it:
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Use social media polls, WhatsApp groups, or Telegram communities to ask questions.
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Analyze comments and messages to see common pain points.
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Create a simple avatar of your ideal customer (age, location, problem, dream outcome).
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Example: If you’re selling an online course on social media marketing, find out whether your audience struggles with content creation, ads, or engagement.
Step 2: Provide Value First
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Why it works: People trust those who educate or help them without expecting something in return.
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How to do it:
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Share tips, free resources, or actionable advice on platforms like 7hubent, which is Nigeria’s free business advertising website with over 980,000 daily viewers.
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Create mini-guides, infographics, or short videos that solve a small problem.
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Encourage engagement by asking for opinions or feedback.
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Tip: You can contact 7hubent for free business promotion on WhatsApp via +2349077131487.
Step 3: Storytelling – Let Your Product Sell Itself
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Why it works: Stories connect emotionally, which is more persuasive than facts alone.
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How to do it:
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Share customer success stories or your personal journey.
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Highlight transformations rather than just features.
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Keep it relatable and authentic.
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Example: Instead of saying, “Our app automates tasks,” say, “Jane was spending 3 hours daily on tasks. After using our app, she gained 2 extra hours for her business.”
Step 4: Soft Calls-to-Action
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Why it works: You guide buyers without pushing. A soft CTA makes them feel in control.
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How to do it:
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Use phrases like “Check it out if you’re interested” or “Here’s a free resource you might find useful.”
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Avoid aggressive language like “Buy now or miss out.”
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Encourage curiosity first, conversion later.
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Tip: Invite people to join your entrepreneurial community on Telegram at t.me/hubent1.
Step 5: Build Trust Through Consistency
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Why it matters: People buy from those they trust and see consistently.
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How to do it:
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Post regularly on social media or your blog.
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Reply to comments and messages promptly.
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Offer free mini-consultations, trials, or demos.
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Example: Posting a helpful tip daily on WhatsApp or Telegram keeps you top-of-mind without being “salesy.”
Step 6: Leverage Social Proof
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Why it works: People feel safe when they see others succeeding with your product.
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How to do it:
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Share testimonials, screenshots, or user-generated content.
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Feature reviews on 7hubent or your social platforms.
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Highlight numbers subtly, e.g., “Over 5,000 businesses in Nigeria are already using this tool.”
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Step 7: Measure and Adjust
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Why it matters: Knowing what works lets you focus your efforts and avoid wasting time.
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How to do it:
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Track engagement rates on posts, clicks, and conversions.
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Test different headlines, stories, or soft CTAs.
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Double down on the content your audience loves most.
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FAQs About the “Invisible Hand” Trick
1. Can I really sell without sounding salesy?
Yes. By educating, storytelling, and guiding rather than pushing, your audience feels in control and more likely to trust you.
2. Is 7hubent really free for business promotion?
Absolutely. 7hubent is Nigeria’s free business advertising platform with over 980,000 daily viewers. You can contact them on WhatsApp: +2349077131487.
3. How often should I post value content?
Daily or at least 3-5 times a week. Consistency builds trust and keeps you top-of-mind.
4. Do I need a big following to use this trick?
No. Even small audiences can buy when approached correctly. The key is engagement and trust, not numbers.
5. How do I join the entrepreneurial community?
You can join a like-minded group of Nigerian entrepreneurs on Telegram here: t.me/hubent1. It’s free and full of support, tips, and networking opportunities.
Takeaway
The “Invisible Hand” trick is about subtle influence. Provide value, tell relatable stories, and guide your audience softly. By doing this consistently and using free platforms like 7hubent, you can grow your online sales without feeling pushy.
Remember: People buy from those they trust. When you focus on helping first, selling becomes natural.
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