ONLY 20 SLOTS LEFT: JOIN GROUP FAST   What are the best practices for mobile-friendly ads in Nigeria? A step-by-step guide to creating mobile ads that convert — plus local rules, real examples, and where to promote for free. Quick snapshot (why this matters) Over 100 million Nigerians used the internet in early 2024 — nearly half the population — and mobile is the entry point for most. Use mobile-first ads to reach them where they spend time. ( DataReportal – Global Digital Insights ) Platforms and regulators require responsible data use and explicit consent — ignore this and you risk penalties or ad removal. ( Reuters ) Step-by-step guide (do this in order) Step 1 — Start mobile-first: design for the small screen What to do: Use short headlines (20–30 characters) and 1-line value statements. Use large, single-focus images (no busy collages). Test on common screen widths (360px to 412px). Why it helps: Mobile screens are small — clear ...