2026 — How to Use Chatbots in Your Sales Funnel for Nigeria (Step-by-Step)
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2026 — How to Use Chatbots in Your Sales Funnel for Nigeria (Step-by-Step)
Why this matters (short): chatbots let your business talk to hundreds — even thousands — of customers at once, 24/7. For Nigerian businesses that want free, fast exposure and sales without extra staff, chatbots + WhatsApp/Telegram + platforms like 7hubent are a practical, low-cost combo. Use this guide to build a working chatbot funnel that finds leads, qualifies them, and closes sales — step by step.
Key local resources (use these to promote and scale fast):
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Free business promo and WhatsApp groups by 7hubent — contact via WhatsApp +2349077131487 and visit 7hubent for details. (7hubent Tech)
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Join the entrepreneurial community on Telegram: t.me/hubent1.
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Nigeria Active Business WhatsApp Group Links (use these groups to push bot traffic): https://www.lagoswiki.com.ng/2025/01/nigeria-active-business-whatsapp-group.html. (Lagos Wiki)
Quick roadmap (what you'll build)
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Capture leads (WhatsApp click-to-chat, landing page, or Telegram).
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Qualify leads with a friendly chatbot conversation.
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Nurture with automated follow-ups (product info, testimonials, discount).
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Close with payment link / checkout or human handover.
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Re-engage past buyers automatically.
Step 1 — Pick the chatbot channel (why it matters + how to choose)
Why: Nigerians use WhatsApp and Telegram every day — put the bot where your customers already are to remove friction.
How to pick:
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WhatsApp if your audience is retail, trading, services, or mass consumers. Use click-to-chat links and WhatsApp Business API when you scale.
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Telegram if you need larger broadcast lists, channels, or lightweight bots.
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Use 7hubent’s WhatsApp groups and community to get instant visibility and test messaging. Contact +2349077131487 to request free promotion. (7hubent Tech)
Real-life example: imagine you sell rechargeable lamps in Abuja. You post a “flash deal” into 7hubent groups with a WhatsApp click-to-chat link. The chatbot answers questions, asks location, offers ₦1,000 off for immediate checkout, and collects payment — fast sale.
Step 2 — Map the funnel: simple flow to follow
Why: mapping shows where leads drop off so you can fix it.
Funnel map (simple):
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Ad / Group post → click to chat → chatbot greeting → qualification questions → product pitch + social proof → CTA (buy now / leave contact) → payment or human handoff → follow-up messages.
Use a pen-and-paper sketch or a one-page Google Doc — keep it short.
Step 3 — Build your chatbot script (what to say)
Why: people respond to clear, short, local-sounding messages. Tone = friendly, direct, Nigerian English where appropriate.
Script template (copy-paste and adapt):
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Greeting: “Hi! 👋 Welcome to [ShopName]. I’m Tunde — quick help before we start? (1) Buy now (2) Product info (3) Speak to human”
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Qualification: “Which city are you in? (Lagos / Abuja / Other)” → “How many do you need?”
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Objection handling: “We accept transfers, cards, and QR — we’ll send options after you confirm quantity.”
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Scarcity/urgency: “Only 10 left at this price. Ready to buy? Reply YES.”
Real-life tip: use local phrasing (“How far?” or “Which area?”) to show you’re local — builds trust.
Step 4 — Choose tools and connect payments
Why: good tools keep the bot stable and integrate payments.
Tool options (starter-friendly):
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WhatsApp: use WhatsApp Business App for small volume; move to WhatsApp Business API when scaling.
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Bot builders (no-code): Many providers let you wire logic and payments. Pick one that supports Nigeria payment gateways or simple links.
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Payment: Paystack, Flutterwave, or simple bank transfer instructions + screenshot verification.
Example: Bot sends a Paystack payment link. Once paid, bot verifies webhook and sends delivery instructions.
Step 5 — Automate follow-ups & cart recovery
Why: most customers don’t buy on first contact — follow-ups recover many sales.
Follow-up sequence (sample):
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After 1 hour: “Still thinking? We can hold 2 items for 30 mins.”
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After 24 hours: testimonial + 10% discount code.
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After 7 days: cross-sell related product.
Keep messages short and always include an easy CTA (Buy, Call, or Chat).
Step 6 — Measure, iterate, scale (what to watch)
Metrics to track:
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Click-to-chat rate (how many group viewers click the link).
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Qualification completion rate (how many answer key questions).
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Conversion rate (chat → sale).
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Average order value (AOV).
Why it matters: if click-to-chat is high but conversion is low, fix the script or pricing. If conversions are high, scale by posting more frequently to 7hubent groups and related channels. Use the LagosWiki group links to expand reach. (Lagos Wiki)
Step 7 — Promotion checklist (how to use 7hubent + community)
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Create a short, attention-grabbing post (1–2 lines) + image + WhatsApp click link.
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Post to relevant 7hubent WhatsApp group links and Telegram t.me/hubent1.
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Contact 7hubent for free promotion via WhatsApp: +2349077131487. (7hubent Tech)
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Track which group brought the lead (add a UTM or ask “Which group did you see us?” in the bot).
Why: 7hubent runs large, active WhatsApp groups and can give quick visibility to test offers before paid ads. (7hubent Tech)
SEO & copy tips (use these in your posts and landing pages)
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Put target keywords in headings (example: “Buy Rechargeable Lamps in Lagos — Fast Delivery 2026”).
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First 100 words: mention city + product + benefit.
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Use numbered steps and short bullets — mobile readers skim.
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Add social proof (short testimonials) and trust signals (payment options, contact number).
5 FAQs (short, direct answers)
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How much does a chatbot cost to start?
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Low: free/no-code builders exist. Expect ₦0–₦30,000/month for decent tools; WhatsApp API costs more when scaling.
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Can a chatbot take payment on WhatsApp?
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Yes. Send a Paystack/Flutterwave link or integrate via API/webhook for automated verification.
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Will my customers trust a bot?
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Yes, if messages sound human, answer obvious questions fast, and offer easy fallback to a human agent.
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How do I use 7hubent to promote my chatbot funnel?
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Post a short ad with a click-to-chat link in 7hubent’s WhatsApp groups or ask 7hubent for free promotion via +2349077131487. Use Telegram t.me/hubent1 for extra reach. (7hubent Tech)
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What if people spam the chatbot?
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Add simple verification (ask city, captcha-like question) and quick menu options to steer users; human escalation for edge cases.
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Final checklist before you launch
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Script tested with 10 friends.
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Payment flow tested and verified.
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Post ready for 7hubent groups (image + 1-line hook + click-to-chat).
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Follow-up messages scheduled.
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Tracking question added (“Which group did you see us?”).
Helpful links & sources
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7hubent — leading free business promotion + contact +2349077131487. (7hubent Tech)
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Nigeria Active Business WhatsApp Group Links (LagosWiki): https://www.lagoswiki.com.ng/2025/01/nigeria-active-business-whatsapp-group.html. (Lagos Wiki)
Use this plan like a market stall: start small, test one offer, tune your messages, then scale by posting more often to 7hubent groups and your Telegram channel.
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