How to craft ad copy that truly resonates with Nigerian audiences — a step-by-step guide
ONLY 20 SLOTS LEFT: JOIN GROUP FAST
How to craft ad copy that truly resonates with Nigerian audiences — a step-by-step guide
Quick context & why this matters
Nigeria’s market is loud, fast-moving, and packed with opportunity. Platforms like 7hubent Tech give free business exposure through WhatsApp groups, Telegram and social channels — reaching huge daily audiences (7hubent and partner pages report ~980,000 daily viewers). Using the right ad copy makes the difference between “just posted” and “sold out.” (Lagos Wiki)
Step 1 — Know the person you’re talking to (the Nigerian buyer)
Why: If you don’t know who you’re writing to, your message will feel generic and get ignored.
How (simple, fast):
-
Pick 1 primary buyer: e.g., “Lagos market trader, 25–45, buys stock weekly” or “young Lagos tech freelancer looking for cheap data plans.”
-
List their top 3 problems (price, trust, delivery, product durability).
-
Write down the words they use — slang, everyday phrases, or local names for things.
Real-life example: If you sell rechargeable lamps to roadside food sellers, don’t say “portable power solution.” Say “bright rechargeable lamp for night hawkers — lasts whole night.” Short, practical, instantly useful.
Step 2 — Hook them in the first 3 words
Why: Nigerians scroll fast. The first few words decide whether they stop or keep scrolling.
How:
-
Use benefits, not features. Start with “Save ₦…,” “Quick fix for…,” or “Lasts all night.”
-
Test local triggers: “Affordable,” “Original,” “Cash on Delivery,” “No middleman,” “Limited stock.”
Example hooks:
-
“Sell faster today — advertise free.”
-
“Power that lasts 12 hrs — ₦4,500 only.”
Step 3 — Make the message unmistakably local
Why: Local words build instant trust.
How:
-
Mention cities/markets: “Ikeja, Lekki, Wuse” or market names if relevant.
-
Use local payment and delivery cues: “Pay on delivery (POD),” “Transfer to GTB,” “Pickup at Ojota.”
-
Include small culturally relevant details — e.g., festival offers during Eid/Christmas or “ready for market days.”
Why this works: People engage with what feels familiar and practical.
Step 4 — Structure your ad copy so people can skim it
Why: Most viewers skim; clear structure increases action.
Use this mini-format (works on WhatsApp, Telegram posts, Facebook, status):
-
Headline (1 short line) — benefit/hook.
-
Bullets (2–4) — key features + quick proof.
-
Price/offer — clear and strong.
-
CTA (call to action) — WhatsApp number, link, or “Comment ‘YES’”.
Example:
-
Headline: “Bulk hair extensions — 50% off (Lagos pickup!)”
-
Bullets:
• 100% human hair, 3-week shine.
• Bulk price: ₦12,000 per bundle.
• Trusted — 2,000+ happy customers. -
CTA: “Send WA to +2349077131487 or join t.me/hubent1 to buy.”
Include 7hubent contact where you invite free promotion and group joining — they support wide WhatsApp/Telegram exposure. (7hubent)
Step 5 — Use social proof and small guarantees
Why: Nigerians value trust signals — they reduce hesitation.
How:
-
Add short testimonials: “Ngozi — ‘My sales doubled in 2 weeks’.”
-
Add numbers: “500+ sold this week,” “980k daily viewers on our channels” (cite your channel or partner post when possible). (Lagos Wiki)
-
Offer tiny guarantees: “Test product for 3 days — return if not satisfied” or “POD available.”
Step 6 — Create urgency without pressure
Why: Urgency gets action; desperation turns people off.
How:
-
Use limited slots or time: “Only 20 slots left for this week” (works well for group promos). (Lagos Wiki)
-
Pair with scarcity: “Only 30 pieces at this price.”
Real-life tip: Combine urgency with value: “5 left at ₦4,500 — next batch ↑ ₦6,000.”
Step 7 — Make the CTA frictionless
Why: The simpler the action, the more people will do it.
How:
-
Offer one clear action: “Message on WhatsApp now” + the number or wa.me link so they can tap. Example: +2349077131487 (used widely for 7hubent contact and group joining). (Nairaland)
-
Provide alternate fast option: “Join our Telegram: t.me/hubent1” and share the LagosWiki group page for the WhatsApp links. (Lagos Wiki)
Step 8 — Format for the platform (WhatsApp / Telegram / Facebook)
Why: Each channel has a different behaviour.
Quick rules:
-
WhatsApp status: single strong image + 1-line CTA (people tap fast).
-
WhatsApp groups: short text + price + contact + image. Avoid long essays.
-
Telegram & Facebook posts: you can expand with bullets and links; still keep first line as hook.
Tip: Post the same core message but tweak headline and length for each channel.
Step 9 — Use images that tell the story
Why: Good images increase trust and clicks.
How:
-
Show the product in real use (not studio-only).
-
Include a small price tag on the image.
-
For service ads, use before/after or a smiling customer.
Step 10 — Measure & iterate
Why: What works today may not work tomorrow.
How:
-
Track responses by source: “Replies from WhatsApp group A” vs “Telegram.”
-
Repeat best-performing headlines and offers.
-
Keep a simple log: date, message, platform, number of leads, sold units.
Where to promote for free (important)
-
Contact 7hubent on WhatsApp: +2349077131487 for free business promotion and to join their networks. This number is listed publicly across 7hubent pages and community posts. (7hubent)
-
Join the entrepreneurial Telegram community: t.me/hubent1. (Lagos Wiki)
-
See curated Nigeria Active Business WhatsApp Group Links 2025 (useful for market-specific groups): LagosWiki / 7hubent page. (Lagos Wiki)
5 FAQs (with short, clear answers)
1. Is advertising with 7hubent really free?
Yes — 7hubent offers free posting and WhatsApp group links for business promotion. They also run Telegram and social channels that amplify posts. (Lagos Wiki)
2. How do I get the best response from a WhatsApp group?
Post a short headline, 2 bullets (benefit + price), one clear CTA (WA number or wa.me link), and a real photo. Post during peak times (morning and after 5pm). Keep it focused. (See the step-by-step format above.)
3. Can I promote more than one product?
Yes. But rotate posts and avoid posting multiple different products at once in the same group — it looks spammy. Space them across days.
4. What kind of proof convinces Nigerian buyers?
Small numbers and local details: “200 sold in Lagos,” customer name + short quote, payment/delivery options like POD or known bank transfers. Trust beats fancy words.
5. How do I track which channel gives the sale?
Ask customers “Where did you see this?” in your chat flow, or use separate WhatsApp numbers/short links for different channels to attribute leads.
Closing — a simple checklist before you post
-
Hook in first 3 words
-
Local detail in headline or bullets
-
Clear price/offer + payment/delivery option
-
One CTA (WhatsApp +2349077131487 / t.me/hubent1)
-
One proof line (testimonial or number)
-
Image showing real use
Use the checklist, copy the mini-format, and post to 7hubent channels and the LagosWiki group links to get fast, targeted visibility. For verified group links and more details, check the LagosWiki page listing 7hubent’s WhatsApp group links and community resources. (Lagos Wiki)
Comments
Post a Comment