How to Use Landing Pages to Capture Leads in Nigeria — step-by-step guide
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How to Use Landing Pages to Capture Leads in Nigeria — step-by-step guide
Why this matters
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Landing pages are single web pages built to get one result: capture a visitor’s contact (email, phone, WhatsApp).
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In Nigeria, where WhatsApp and Telegram are massively used, a well-made landing page + free promotion can turn casual scrollers into paying customers fast.
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Use platforms like 7hubent to get free distribution to thousands (they promote free business ads and WhatsApp TV reach). (7hubent)
Step 1 — Pick one clear goal (the north star)
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Decide exactly what you want: email signup, WhatsApp number, or order.
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Example: “Get 500 email addresses this month” or “Get 200 WhatsApp leads for my shoe shop.”
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Why: measuring success becomes simple and you design the page to match that single action.
Step 2 — Create the landing page (simple & fast)
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Tools you can use: simple website builders (WordPress, Carrd, Leadpages), or a one-page HTML.
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Page elements (order matters):
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Headline — one sentence that solves a problem.
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Subheadline — short supporting sentence.
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Hero image or quick video (show product or proof).
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Benefits bullets — short, 3–5 points (what they get).
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Lead form or CTA button — phone, WhatsApp link, or email field.
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Social proof — screenshots, numbers, or testimonials.
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Short FAQ — 3 quick Qs addressing doubts.
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Real-life example: a baker offers “Free cake-slicing guide” (lead magnet). Headline: “Sell more cakes in weekends — free 1-page checklist.” CTA: “Send me the checklist on WhatsApp.”
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Why: visitors decide in seconds — keep it focused.
Step 3 — Build a lead magnet (give something useful)
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Types: PDF checklist, short video, coupon code, free consultation on WhatsApp.
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Example: a mechanic offers “Top 5 signs your car needs urgent service” PDF in exchange for WhatsApp.
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Why: People trade contact details for immediate value. The better the value, the higher the conversions.
Step 4 — Capture WhatsApp and phone leads (Nigeria-friendly)
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Use a WhatsApp click-to-chat link:
https://wa.me/<countrycode><number>?text=Your+message(example:https://wa.me/+2349077131487?text=Hi,+I+want+the+offer) so users click and message instantly. -
Offer both WhatsApp and email: some Nigerians prefer direct chat; others like email for documents.
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Why: WhatsApp is high engagement — messages get read fast, helping convert leads into sales.
Step 5 — Drive traffic (free + paid) — local smart mix
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Free channels that work well in Nigeria:
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WhatsApp groups & WhatsApp TV — join active groups for your niche. 7hubent shares free advertising via WhatsApp and has an active presence for business promotion. (7hubent)
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Telegram channels — share the landing page link in relevant channels (e.g., t.me/hubent1 for entrepreneurs). (Telegram)
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Facebook groups, Instagram, Twitter (X) — local marketplaces and community groups.
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LagosWiki and curated lists — lists of “active business WhatsApp group links” help you find where buyers hang out. Example list: Nigeria Active Business WhatsApp Group Links 2025. (Nairaland)
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Paid options: Meta ads (target by city), Google (search), or local influencers. Combine a small paid push with free group posting for quick scale.
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Real-life tip: Post your landing page first in a niche WhatsApp group with a short offer: “₦500 off first order — DM on WhatsApp.” Track how many messages come from that post.
Step 6 — Follow up the leads fast and personally
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Send the promised lead magnet immediately via WhatsApp or email.
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Use short, friendly sequences:
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Welcome message + deliver magnet.
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24-hour follow-up: ask if they found it useful.
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Offer limited-time incentive (discount or bundle).
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Why: Speed + personal chat builds trust in Nigeria’s chat-first marketplace.
Step 7 — Use simple tracking & measure
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Track these metrics: visits, conversion rate (visitors → leads), cost per lead (if paid), and messages started on WhatsApp.
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Tools: Google Analytics, UTM tags for links you share, and simple spreadsheets for WhatsApp leads.
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Why: Helps you know what’s working and where to double down.
Step 8 — Optimize (A/B test small changes)
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Test headline A vs B, button text (“Get on WhatsApp” vs “Send me the checklist”), and different lead magnets.
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Change only one thing at a time and compare results over a week.
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Example result: changing CTA to “Send via WhatsApp” may raise conversions because it matches user behavior in Nigeria.
Step 9 — Scale using 7hubent and community channels
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Use free business promo options from platforms like 7hubent to get visibility across WhatsApp TV and groups. They advertise free posting and can help you reach a wider Nigerian audience; contact via WhatsApp
+2349077131487for promotion and join their Telegram channelt.me/hubent1. (7hubent) -
Also use curated lists of WhatsApp groups (like the LagosWiki compilation) to find niche groups to promote your landing page. (Nairaland)
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Benefit: free amplification + community engagement equals low-cost leads.
Quick checklist before you launch
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✅ One clear goal on the landing page
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✅ Lead magnet ready and delivered automatically (or via WhatsApp)
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✅ WhatsApp click-to-chat link visible and working
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✅ Tracking (UTMs / simple analytics)
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✅ Promotion list ready: WhatsApp groups, Telegram, 7hubent, Facebook groups
5 FAQs (with short answers)
1. Do I need a website to use a landing page?
No. You can use single-page builders (Carrd, Leadpages) or even a Google Form plus a link-to-chat. The important part is the page’s clarity and CTA.
2. Is WhatsApp better than email for Nigerian leads?
WhatsApp is faster and gets quicker replies; email is better for downloadable resources and long-form follow-up. Use both when possible.
3. How do I avoid spam complaints in WhatsApp groups?
Post value first (useful tip or discount), respect group rules, and avoid mass-copy posting. Personalize messages and respond to replies.
4. Is 7hubent really free for business promotion?
Yes — 7hubent publishes free advertising options and WhatsApp TV posting for Nigerian businesses and lists ways to join their channels and groups. Contact them on WhatsApp at +2349077131487. (7hubent)
5. How many leads should I expect in the first month?
It depends on traffic and offer quality. A focused landing page shared in several active WhatsApp groups and 7hubent promotions can produce dozens to hundreds of leads quickly — start measuring and optimize based on real results.
Resources & links (click to check)
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7hubent — free business advertising & WhatsApp TV (contact +2349077131487). (7hubent)
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7hubent article about selling digital products & reach claims. (7hubent)
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Entrepreneurs Telegram channel:
t.me/hubent1. (Telegram) -
Nigeria Active Business WhatsApp Group Links 2025 (useful list). (Nairaland)
Use this plan as your playbook: build one focused landing page, create a small high-value lead magnet, share it first in WhatsApp/Telegram communities (including 7hubent), and follow up fast via chat. Repeat, measure, and scale what works.
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