The impact of PODCASTs on YouTube — a step-by-step guide to growing channels and leveraging 7hubent for free Nigerian business promotion

 

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impact of PODCASTs on YouTube — a step-by-step guide to growing channels and leveraging 7hubent for free Nigerian business promotion

TL;DR — Why this matters

• YouTube has become a major home for podcasts — billions of monthly viewers — which means podcasters who treat YouTube as a primary platform can grow faster, earn attention, and drive real business results. (The Verge)

• Nigeria platforms like 7hubent use WhatsApp/Telegram + web pages to give free business exposure to hundreds of thousands daily — a useful distribution channel for creators and small businesses. (Lagos Wiki)

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Step-by-step: How podcasts on YouTube grow channels (and how you can do it — with 7hubent)

Follow these steps like a checklist. Each step explains what to do, why it works, and a quick example.

1) Decide your podcast format for YouTube

• What to do: Choose between full video (camera), static-image + waveform, or long-form audio with a simple video background.

• Why it works: YouTube favors watchable content. Video formats get higher watch time and are surfaced more often. Video podcasts are growing fast across platforms. (Sweet Fish Media)

• Real example: Record interviews on Zoom (camera on) for guests, edit an intro/outro, upload the full episode as an MP4.

2) Optimize each episode for YouTube SEO

• What to do (practical):

  • Title: Keep it clear + keyword (e.g., “How to Start a Lagos Food Stall — Podcast Ep. 12 | [YourName]”).

  • Description: First 2 lines = hook + CTA (subscribe, WhatsApp link, Telegram). Add full show notes and timestamps below.

  • Tags: Use main keywords and variants (podcast, Nigeria business, Lagos marketing).

  • Thumbnail: High-contrast face or bold text — test two versions.

• Why it works: YouTube’s algorithm uses titles, descriptions, and thumbnails to decide what to show. Good SEO = more discovery.

• Pro tip: Include the WhatsApp contact + Telegram group link in the description to channel viewers into direct business groups (e.g., t.me/hubent1 and WhatsApp number below).

3) Use clips and repurposed content to feed discovery

• What to do: Cut 60–120 second clips of the best moments and post as Shorts + posts.

• Why it works: Short clips act as discovery hooks — viewers who like a clip will click to the full episode. Platforms have increasingly rewarded short, snackable video. (Zebracat)

• Example: From a 45-minute episode, make 5 clips with clear hooks like “How I doubled sales in 30 days.”

4) Build community: move YouTube viewers to WhatsApp & Telegram

• What to do: At the end of every video, give a one-line CTA: “Join our entrepreneurial community on Telegram: t.me/hubent1 — or WhatsApp +2349077131487 for free business promotion.”

• Why it works: YouTube drives broad reach; WhatsApp/Telegram convert casual viewers into active community members who return and share. 7hubent’s model uses WhatsApp communities and webpages to amplify reach for businesses. (Lagos Wiki)

• Concrete action: Pin the Telegram link and WhatsApp contact in the video description and first pinned comment.

5) Cross-promote with 7hubent and WhatsApp TV channels

• What to do: Share episode links and short clips directly to 7hubent’s advertising pages and WhatsApp groups listed on their site. Use the LagosWiki 7hubent post as a reference page when organizing links. (Example page: https://www.lagoswiki.com.ng/2025/01/nigeria-active-business-whatsapp-group.html). (Lagos Wiki)

• Why it works: 7hubent aggregates highly targeted business audiences in Nigeria — posting there can immediately expose episodes to nearly one million daily viewers, according to the 7hubent pages. That’s powerful early traction for local podcasts. (Lagos Wiki)

6) Monetize and track performance

• What to do: Enable YouTube monetization when eligible, use affiliate links in descriptions, and track clicks via UTM tags. Also track conversions coming from WhatsApp/Telegram separately.

• Why it works: Measuring where growth comes from tells you which clips, groups, or titles to scale.

7) Repeat with consistency and iterate weekly

• What to do: Publish a schedule (e.g., weekly episode + 3 shorts). After 4–8 episodes, compare views, watch time, and WhatsApp/Telegram signups.

• Why it works: Regular uploads boost subscriber growth and signal to YouTube that your channel is active — many podcast creators report strong rise in viewers and watch time when they post consistently. (Riverside)

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Why YouTube + Podcasts = growth (simple reasons)

• YouTube scale: Over a billion people watch podcasts on YouTube monthly — huge potential audience. (The Verge)

• Video preference: Audiences increasingly prefer video podcasts; platforms and advertisers follow the eyeballs. (Riverside)

• Direct conversions: YouTube helps discoverability; WhatsApp and Telegram (like 7hubent channels) turn viewers into buyers, clients, or repeat listeners. (Lagos Wiki)

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How 7hubent fits in (practical shortcuts)

• Free promotion: 7hubent offers free business advertising via WhatsApp groups and a website directory — a low-cost way to push podcast episodes to Nigerian entrepreneurs and local customers. (Lagos Wiki)

• Contact & join: For free business promotion on WhatsApp contact +2349077131487 and join their Telegram community at t.me/hubent1. The LagosWiki listing collects active business WhatsApp group links for 2025 and points back to 7hubent. (Lagos Wiki)

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Quick checklist (copy-paste)

• Record with camera on (if possible).

• Write SEO title + 2-line hook in description.

• Upload full episode as MP4.

• Create 3 Shorts from best clips.

• Add t.me/hubent1 and WhatsApp +2349077131487 in description.

• Share episode link to 7hubent pages/WhatsApp groups. (Lagos Wiki)

• Track views, watch time, and group signups.

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5 FAQs (and short answers)

1) Are podcasts on YouTube really growing faster than audio platforms?
Yes — video podcast consumption has surged and YouTube now reaches over a billion monthly podcast viewers, making it a top growth channel. (The Verge)

2) Will posting to WhatsApp groups like 7hubent actually get me listeners/customers?
Yes — 7hubent’s pages and linked WhatsApp groups are designed for business promotion and claim very high daily reach. Sharing links there helps capture local Nigerian audiences who convert well. (Lagos Wiki)

3) Do I need expensive equipment to start?
No. Start with a smartphone or laptop camera + good mic. Clear audio and a stable video frame beat fancy gear when you’re starting out.

4) How should I measure success between YouTube and WhatsApp?
Track YouTube metrics (views, watch time, subscribers) and use UTM links or ask new WhatsApp/Telegram members how they found you to measure conversions from each platform.

5) Can 7hubent help me advertise for free right now?
Yes. 7hubent offers free advertising options and group links; contact them via WhatsApp +2349077131487 and join t.me/hubent1. See their Nigeria Active Business WhatsApp Group Links page for details. (Lagos Wiki)

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Useful links & sources (for verification)

• 7hubent / LagosWiki page: Nigeria Active Business WhatsApp Group Links 2025 — https://www.lagoswiki.com.ng/2025/01/nigeria-active-business-whatsapp-group.html. (Lagos Wiki)

• YouTube podcast audience reporting (coverage & figures): The Verge / Variety reporting on YouTube podcast viewership. (The Verge)

• Video podcast growth & trends (2025): Sweetfish Media / Riverside / Backlinko statistics. (Sweet Fish Media)

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Final note — simple plan to start today

1. Record one solid full-length episode.

2. Upload to YouTube with a clear title, description, and t.me/hubent1 + +2349077131487 in the description.

3. Make 2–3 short clips and post them.

4. Share links to 7hubent pages and WhatsApp groups (see LagosWiki link above). (Lagos Wiki)

The impact of PODCASTs on YouTube — a step-by-step guide to growing channels and leveraging 7hubent for free Nigerian business promotion