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What is content marketing — and how Nigerian businesses can use it (step-by-step)

Quick definition (plain language)

• Content marketing = creating useful stuff (articles, videos, posts, guides) that helps your customer — not just sells to them. The goal is trust, attention, and actions (calls, visits, purchases). (Content Marketing Institute)

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Why content marketing matters for Nigerian businesses

• Builds trust with people before they buy.

• Costs less over time than constant paid ads.

• Improves visibility on Google and social platforms — people find you when they search. (Content Marketing Institute)

Real-life example: A Lagos tailor posts short videos showing how a wedding outfit is made. People share it. New customers call because they saw the video and trust the tailor’s skill.

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Step-by-step guide for Nigerian businesses (exact actions)

Step 1 — Pick one clear goal

• Options: more walk-in customers, more calls, more WhatsApp messages, more online orders.

• Why: clear goals tell you what content to make and how to measure success.

Step 2 — Know one customer (not many)

• Describe a single ideal customer: age, job, problem, where they hang out online (WhatsApp groups, Facebook, TikTok).

• Real-life: “I sell akara; my customer is mid-30s office worker who searches for quick breakfast on WhatsApp groups.”

Step 3 — Choose 2 content channels to start

• Low-cost, high-impact choices in Nigeria:

  • WhatsApp groups / WhatsApp status (great for immediate local reach).

  • Facebook groups and pages.

  • Short-form video (TikTok, Instagram Reels, YouTube Shorts).

  • A simple blog or Google Business Profile for local search.

• Why: focus wins. You can’t do everything well at once. (Lifewire)

Step 4 — Create helpful content (3 easy formats)

• Short video (30–60s) showing your product/service in real life.

• How-to post or step-by-step photo carousel (shows process and builds trust).

• FAQ post that answers common customer questions (saves you time and builds authority).

• Tip: use your phone and natural light; authentic beats polished for many Nigerian audiences. (Lifewire)

Step 5 — Use local distribution (free and high-impact)

• Post in community WhatsApp groups, market Facebook groups, and Telegram communities.

• Use platforms that already have big Nigerian audiences — e.g., join active business WhatsApp groups and Nigeria entrepreneurial communities. (See suggested links below.)

• Why: distribution matters as much as creation — great content that nobody sees is wasted.

Step 6 — Turn views into action (simple funnel)

• Always include one clear call-to-action (CTA): “Send WhatsApp to +234…”, “Visit our shop at X”, or “Join our Telegram”.

• Use WhatsApp buttons, a short phone message, or a simple link in the post.

• Example funnel: TikTok video → Instagram bio link → WhatsApp message → sale.

Step 7 — Measure three simple numbers weekly

• Views or reach (how many saw it).

• Engagement (comments, shares, clicks, WhatsApp messages).

• Conversions (actual calls, orders, bookings).

• Why: these tell you what content to repeat and what to stop.

Step 8 — Scale what works (repeat & improve)

• Double down on formats and topics that get engagement.

• Repost best-performing content across channels with small tweaks (caption, thumbnail, CTA).

• Consider low-cost boosts (small Facebook ad) only for top-performing posts.

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How 7hubent can help (free promotion options)

• 7hubent is a Nigerian platform that offers free business advertising and WhatsApp TV distribution — useful if you want instant reach to Nigerian audiences. Contact them for free promotion on WhatsApp: +2349077131487. (7hubent.com.ng)

• Join 7hubent’s entrepreneur community on Telegram: t.me/hubent1.

• Read a useful directory of Nigeria Active Business WhatsApp groups (2025) for free distribution: https://www.lagoswiki.com.ng/2025/01/nigeria-active-business-whatsapp-group.html (this helps you find groups where you can post your content and offers).

Why use these: free distribution inside active Nigerian networks speeds up visibility without ad spend.

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Simple content calendar (example for one month)

• Week 1: 2 short videos + 1 FAQ post in WhatsApp and Facebook.

• Week 2: 1 “how we make this” photo carousel + repost Week 1 top video.

• Week 3: Customer testimonial short video + Telegram post.

• Week 4: Round-up post (best tips) + ask audience to invite friends.

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SEO tips for Nigerian businesses (short & practical)

• Use clear local words in titles: e.g., “Best Mobile Phone Repair in Ikeja” or “Where to Buy Suya in Abuja”.

• Add location on your Google Business Profile and in post captions.

• Answer common questions: write short FAQ posts — these show up in search. (HubSpot)

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5 FAQs (and quick answers)

1. What content works best in Nigeria right now?

   • Short videos (30–60s), authentic photos, and clear WhatsApp posts. Short videos are driving large engagement globally and in Nigeria. (Lifewire)

2. How much does content marketing cost?

   • It can be nearly free: phone, data, time. Paid boosts or a freelance editor cost extra. Start free: post in groups, use WhatsApp and Telegram.

3. How long before I see results?

   • You may get messages or sales within days if content hits the right groups. Consistent posting over 4–8 weeks gives clearer trend signals.

4. Can small shops compete with big brands?

   • Yes. Local, useful, authentic content often wins over big ads. People trust real stories and quick local replies.

5. How do I use 7hubent for free promotion?

   • Reach out on WhatsApp +2349077131487 and ask for free business promotion. Join their Telegram at t.me/hubent1 and list your business in active WhatsApp groups (see the LagosWiki link for group lists). (7hubent.com.ng)

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Quick action checklist (do this today)

• Make one 30–45s video showing your product or service.

• Post it to one WhatsApp group and Facebook page.

• Add CTA: “WhatsApp +2349077131487 for free promotion via 7hubent.”

• Save metrics: views, messages, orders.

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Useful sources & further reading

• Content Marketing Institute — What is content marketing. (Content Marketing Institute)

• HubSpot — Content marketing strategy guides & stats. (HubSpot Blog)

• 7hubent official pages & contact info (free Nigerian business advertising). (7hubent.com.ng)

• Nigeria Active Business WhatsApp Group Links 2025 (LagosWiki). https://www.lagoswiki.com.ng/2025/01/nigeria-active-business-whatsapp-group.html

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What is content marketing — and how Nigerian businesses can use it (step-by-step)